The COVID-19 pandemic has caused a rapid shift to Digital methods of doing things which have impacted the way people see and live their lives in a lot of areas, including giving. Most private-sector industries have responded by developing strategies that can better their online outreach, however, the COVID-19 pandemic did not just affect business. It also affected Non-Profit organisations as more humanitarian cases have come up and Non-Profit Organisations also need a vibrant digital presence to help them effectively pursue their causes; from volunteer programs, donations to outreach programmes and everything in between—with the user experience in mind. Society has experienced how easy and convenient it is to interact with businesses online and they expect the same convenience when dealing with Non-Profits as they give or support these Non-Profits. To effectively utilize digital technologies for their benefit Non-profit organisations should consider working with Digital Agencies. Below are some benefits for Non-Profits that work with Digital Agencies in their digital role out.
Get donors at a lower cost
Non-Profits have been known for their traditional approach to getting things done, but as the world changes, they need to start seeking digital opportunities by partnering with Digital Marketing Agencies the same way that private sector organisations do. A well placed and experienced Digital Marketing Agency can help Non-Profit Organisations create awareness of their causes and acquire donor’s at a much lower cost compared to conventional Non-Profit outreach programmes using low-cost online marketing channels.
Use of such digital channels for communication and awareness building is not only cheaper for Non-Profit Organisations, but due to the automated nature of such channels, it also frees up time for Non-Profit Organisations to focus on actual programming work that really moves the needle in disadvantaged and vulnerable communities. Some of the leading Non-Profit Organisations that are already partnering with Digital Marketing Agencies and visibly showing results include UNICEF South Africa which partnered with a Digital Marketing Agency in December 2019 and has seen significant growth in their donor list.
Increased creativity in advocacy campaigns
Other than just cost and time savings, Non-Profit Organisations also stand to benefit from increased creativity that is usually offered by Digital Marketing Agencies. As it stands most Non-Profit brands are considered boring by audiences because their inhouse teams are in most cases inherently limited in the experiences they have in the Non-profit space. They are somewhat an echo chamber, that has only been exposed to that one industry they will be trying to promote, with the same messaging and techniques.
Digital agencies, on the other hand, work with a wide range of clients from different industries from which they get a diverse range of experiences and ideas, making them more creative.
Manage Your budgets more marketing effectively
Non-Profits also stand to benefit from the budget management expertise of Digital Marketing Agencies. As most Non-Profits tend to have very small marketing budgets because funding is mostly directed to programming work, the need for effective tracking of that small marketing budget becomes super important. This will however not be easy for a fragmented in-house marketing team that is pushing out communications in a non-integrated way, which is usually the case in Non-Profit Organisations. Digital Marketing Agencies are experts in effectively handling and managing marketing budgets who have developed tools and processes over 100’s of clients to make the process more efficient. By working with an agency, Non-Profits stand to benefit from this vast experience and the agencies internal procedures and controls. All they will need to do is set the budget and targets and the agency will handle the rest. Non-Profit Organisations can also benefit from the partnership perks passed down by Digital agency in the form of bulk space buying discounts from digital platforms.
For most Non-Profit Organisations today, outsourcing digital marketing services is viewed as unnecessary but what leadership of these organisations do not realise is the flexibility, expertise and affordability modern-day agencies like Solution Space offers. Contact us on: https://www.solutionspace.co.za/contact-us/ for a free consultation on what we can offer your Non-Profit Organisation today.