Video has become key for successful online marketing. With over 6 Billion hours of video consumed every month, businesses need to incorporate video production in marketing budgets to stay relevant. According to Forbes, “Social apps like TikTok, Snapchat and Instagram are blurring the lines between social media and entertainment, resulting in more competition for consumers’ time. A report by Orbelo also shows that 54% of consumers want to see more video content from a brand or business they support.
Winding back in time, the use of video for marketing was not as common as compared to present day as 6 out of 10 people would rather watch online videos compared to TV. With a few platforms to use to reach out to an audience using video, a platform like tv was awfully expensive and it was something most small to medium organisations could not afford. The introduction of social media, advancement of mobile phones, and computers has led to a shit from main stream TV content to fragmented online video channels of all shapes and sizes and it is predicted that by 2022 online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Other than A Facebook executive predicting that their platform will be all video and no text by 2021, here are some more reasons why marketers should take online video seriously.
Video boosts conversion and sales
While video is greatly known for boosting sells, a quick research carried out by Quick light media has shown that 52% of consumers say that watching videos makes them more confident in their purchasing decision. While images, great content, and a well-executed website all impact buying choices, the video provides an opportunity to cultivate personal connections that no other medium can match. The first contact with your potential customers often happens digitally. One way to move beyond a keyboard-to-human interaction is to share more about your company or product using interactive videos.
For example, after the Airing of the ESPN and Netflix documentary “The Last Dance” on Michael Jordon, sales of nearly every product associated with the six-time NBA champion have soared to new heights. This alone shows the power of video over other forms of content in the present day. According to the Detroit-based secondary sneaker marketplace, since the premier of the Last Dance, an unsigned version of Air Jordan 1s are selling on their website at an average price of $7123. “Prior to the documentary airing, we had not had a sale of this sneaker since 2017, and it was going for $3000”, he said. Thus, these latest sales represent a more than 100% increase in resale value,” said StockX senior economist Jesse Einhorn.
Google Loves Video
Videos help you increase the time spent by visitors on your website and in turn, improves your search engine ranking. The long exposure created by videos builds trust and signals search engines that your website or social media accounts have great content. According to Moovly, a website is 53 times more likely to show up on the first on Google Search page for relevant searches if they have a video embedded on the home page. Ever since Google acquired YouTube, video has had an increasing search engine rankings
Video Appeals to mobile users
Every day more people are watching ticktocks, funny videos, educative videos, breaking news videos and adverts on their mobile smartphones. According to Google; smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their mobile devices. The eMarketer goes on to say that 75% of all video pays are on mobile devices and we know that 52.03% of all internet traffic is from mobile devices meaning that with video content you have a better chance of reaching your audiences.
Video engages even the laziest buyer, it can explain everything
Video is a great tool for learning but its also super easy to consume. People have so much to do and most barely have time to go through long product descriptions or boring list of services. According to Wordstream 59% of executives say they would rather watch a video than read text. Today’s customers want to see your product in action, they want to see how it works, they want to have a visual idea of what the product will look like on them, so give it to them!
With a great return on investment, boost in revenue and sales, better audience engagement, better search engine optimization, the use of video marketing has proved to be key to a successful marketing campaign. If you are looking into incorporating video into your content marketing plan, get a hold of us here and we can help you come up with professional, engaging video content.