How big brands get more loyal customers
Banner image credit to Nike Today’s consumer is more likely to choose a branded product like Nike sneakers, an Apple iPhone or Netflix movie compared to a no-name product…
Six obvious benefits of selling online
COVID-19 has brought in a new era for which most weren’t prepared, doing business online has just become a new reality most of us have to accept. This article contains…
Don’t let your business be the brand in the dark aisle
Today’s society is being bombarded by advertising material everywhere they go, and this has unfortunately led to reduced attention spans and poor memory retention. Brands, therefore, need to do more…
The inevitable shift: From Brick and Mortar to Online Shopping
When faced with an uncertain, risky situation over which we have no control, man-kind tends to try whatever they can to regain control or at least feel like they are…
How Small Businesses can stay afloat during the Coronavirus lock down
The Coronavirus is impacting our way of life in innumerable ways. Schools are closing, Events, Sports leagues are being postponed, some even cancelled, and sadly most small to medium businesses…
Five steps on how you can become an influencer
In today’s society, people prefer to hear about product and service recommendations from ordinary people like them who they view as more knowledgeable, credible and authentic. This new trend has…