Welcome to my second article on how brands performed on social media in 2018. This article focuses on Twitter, a platform that many people battle with. Though complicated, Twitter has some great impact on brand perception if managed correctly and can be used to grow brand visibility and recognition.
In todays article we share some interesting insights from the 2018 Twitter Marketing report which I hope will help you as you grow you brand on twitter.
Every digital marketing manager is constantly looking for ways to grow their Twitter following. The numbers always add up. So first things first, you really have to be clear on your
Once that’s out of the way the next thing you need to work on is your Bio length. According to the report, on average twitter accounts with bio with exactly 91 characters had the most followers and having hashtags in your bio has no effect on your number of followers. Thirdly the report does confirm that verified accounts have more followers tha un-verified accounts, so get your pages verified it’s a very simple and straight forward process. You will
Engagement is the second most important metric for any digital marketing manager on Twitter and the 2018 Twitter marketing report busts a lot of myths on commonly used engagement creation strategies. The first shocker according to the report is
The report went on to state that tagging other users in posts also has very little impact on post engagement. Here I was, tagging tonnes of people on posts hoping to increase my engagement. Effectively, tagging other users to improve engagement works on Instagram, but not on Twitter.
More random stats
The report also contained some random stats which I thought were pretty cool. Some of these include:
- Twitter engagement for brands is 17% higher on weekends.
- The average Twitter user follows five brands. You will need to work really hard be one of these brands.
- 60% of users expect a brand to respond to queries within an hour.
- As of April 2018, Black Panther is already the most tweeted-about movie. WAKANDA FOREVER!- we just had to say that
We hope you picked up something helpful from this article if not drop us a message on firstname.lastname@example.org and we will send you the full report for free.