According to Quora, approximately 5.4 Billion ads are shown on Facebook every day with a budget range of $20-$1500 per day. These ads are coming from over 60 million local business pages that have been created on the platform over time. Amazing right? This to me is not only amazing but also shows that there…
Influencer marketing has been a buzz phrase in the marketing industry for a while now and you probably came across classic cases of influencer marketing on your social media feed and never picked it up. Look at your social feed next time you are on Instagram and you’ll find many posts featuring some form of…
It is estimated that Google will receive an approximate 6 billion searches per day by the end of 2019 as the number of internet users sour above 4.33 billion people. This search traffic offers a great opportunity for businesses who would like to reach out to potential customers are they search the internet. However, Search…
As we approach mid-year of 2019, the need for investment in the right technologies for business is becoming more apparent as is shown by the USA- China trade battle which has had a huge impact in the technology space. The digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is also…
The Wednesday weekly review series continues folks, and this week we go deeper on logos by busting a common misunderstanding that most of us have made, confusing a logo and a brand. A good looking logo is not as good as a well thought visual brand, and if you are wondering “what!?” then you should…
Recently launched a new series- the Wednesday Weekly Review- in which we will share our opinions on some logo designs of real-life brands in Africa and around the world. With this series, we hope to raise appreciation of logo design best practices and also share some insights on logo design does and dont’s. To kick…
Welcome to my second article on how brands performed on social media in 2018. This article focuses on Twitter, a platform that many people battle with. Though complicated, Twitter has some great impact on brand perception if managed correctly and can be used to grow brand visibility and recognition. In todays article we share some…
Instagram has grown in leaps and bounds over the past years as more people express themselves and share important moments in their lives through pictures and videos. Businesses world over have also caught onto this wave and are placing their brands and products in front of their customers on this platform for maximum visibility. Despite…
Digital marketing has become an essential part of any business’ marketing as well as business strategy, especially in our dynamic business landscape where more South Africans have access to mobile devices, the cost of internet access is going down, and mobile TV is on the rise. In this article, we will discuss the benefits of…